Filled to the brim the joy and youthful optimism, Sam and Sounds is our 11th reveal as one of our ICM Ones To Watch 2021 artists. 

The West Sussex indie pop newcomer shares vibrant tunes with feel-good hooks and fast melodies. Since his debut single ‘Cloud 9’, Sam has been reaping the rewards as critics and fans alike just can’t get enough of his indie pop goodness. He was nominated for Greatest Discovery at the ICM Awards last month.

After deciding to launch his music career during the depths of a worldwide pandemic, Sam and Sounds is an artist that has captured a fanbase at lightning speed with his summery shine and anthemic songs combined with electric guitars and Sam’s clear, youthful vocals spill a unique youthful optimism.

Coming up on January 20th Sam will be dropping new single ‘Silly’ in what he’s said as his “biggest single release yet” and there was talk of an album last year so maybe we’ll see that come to fruition in the coming months. 

For now, sit back and enjoy his songs and check out all of our other Ones To Watch artists.

What do you think of our ICM Ones To Watch artist? Have your say below. 

Alex Pearson
Founder and Editor-in-Chief of ICM, full-time journalist, occasional photographer, Chelsea FC.

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